Starting with a grid system inspired by Massimo Vignelli, I took a traditional approach with this design. The color choice (or lack thereof) is intentional because it represents the "cold" mindset held by the nations involved in the Cold War while maintaining a sense of extreme contrast between the deep, black ink and bright white paper, representing the differences in ways of thinking at the time.
Font choice is restricted solely to Univers 65 Bold and Univers 45 Light with only four different type sizes used. No graphical elements were used except three horizontal rules. These ideals, combined with the restrictive use of color, aim to capture the true sense of restraint and austerity found in the country during the period.
Museum of Design Atlanta (MODA):
Make-Believe America: U.S. Cultural Exhibitions in the Cold War, demonstrates how American self-representation at cultural exhibitions evolved from the 1950s to 1970s.
The exhibition also examines the crucial that designers played in giving form and substance to political and cultural ideas prioritized by U.S. policymakers and in communicating America’s story to audiences in foreign countries.